Tips on Keyword Research
Keyword research is regarded as the most important, valuable and high return activities in search engine marketing and could mean the difference between high and low ranking of a website. It, thus, dictates the success of your marketing and publicity campaign and need to be prioritized. Specifically, you need to rank for the right keywords and the process begins by identifying those keywords. Researching for the keyword demand lets you learn which terms and phrases you should target when writing your content and blogs. However, you should also use the opportunity to learn more about your customers or clients.
Keyword research and use emphasizes on not just getting visitors on your website, but getting the right kind of visitors to learn about demand and marketing conditions, in order to tailor products or service (including product and service delivery) to suit the demand and make the most out of it.
Although you can try to optimize your site yourself, it requires special skills that a dedicated SEO company in Toronto can provide. Here are tips for those who want to do SEO Toronto:
1. Judge the value of keywords: Different keywords have different level of value for different websites. You should never assume that what makes most value for another website is what makes value for yours. For instance, a website might have "brown shoes" as the key phrase that brings in most visitors and customers, and another could have "black boots" as the key phrase that makes it get most visitors or earn more income.
To identify the value of a keyword or phrase, you should understand your own website, make you own hypotheses and test them, and repeat the whole process. A best SEO company in Toronto or SEO firms in Toronto uses keywords that are relevant to your website, meaning searchers will find what they are looking for in your website. Particularly, they should result in financial rewards or other goals as desired by the target organization.
2. Do some searches with the keyword: Once you find your valuable keywords, it is necessary to do some searches on major search engines in order to find out which websites already rank for your valuable keywords and who your competitors are -- you are likely to understand how hard it is to rank for the keywords. You should check whether there are any advertisements on the top and right-hand side of the organic search results. You could also conform that the keywords are high value if there are ads placed against them in the search results. Ads could mean a directly conversion-prone keyword.
3. Use Google AdWords and/or Bing Adcenter for sample campaign: You can run a sample campaign with the select keywords where you buy test traffic to see how well the jeyword converts. Choose "exact match" on Google Adwords and point the traffic to the relevant website page. Track impressions and conversions in the next 200-300 clicks.
4. Understand demand of long tail keywords: Although some popular keywords have 5, 000 or 500 searches a day, 70 percent of searches comprise of "long tail" keywords. It means they have hundreds of millions of unique searches that might have a few searches in a day but will have majority of world's search volume. Long tail keywords catch people later in buying/conversion cycle and hence convert better.